Mr. Yomie Ebenga, a director of the Conferederation of Bugkalot-Ilongot of Qurino (standing, left) shares how their tribe observes customary laws vis-a-vis civil laws in response to the presentation made by media representative, Cecille Lardizabal of CNN Philippines.|JOENALD MEDINA RAYOS

Journos, bloggers and educators thresh out cultural sensitivity issues


BAGUIO City – IN many cases in the immediate past, respect and sensitivity to cultural identities among the country’s indigenous people (IPs) are evenly taken for granted amounting to the lost of lives and properties in some cases.

To address this problem, the Cordillera News Agency (CNA) in partnership with the National Commission for Culture and the Arts (NCCA) has embarked on a “Luzon Cultural Sensitivity Manual and Training” at the Margarita Hall, Hotel Supreme, Lower Magsaysay Avenue, this city, July 2 – 4, 2017

The training-workshop, participated by journalists, social media bloggers and educators from across Luzon, aims to put into proper perspective how indigenous groups should be reported on, the manner of reporting and highlighting the role of arts, culture and heritage in the entire island cluster of Luzon.

CNA’s Malen Catajan moderates the round table discussions among media practitioners from Luzon provinces.|

Through round table discussions and assessments, issues and concerns were thoroughly discussed by the attending journalists, information officers, social media bloggers, the tourism sector as well as the academe, which focused on the need to be sensitive to the culture of the IP’s when writing, talking, showing about them either in print, radio, broadcast or in social media.

The training also tried to enhance educators’ awareness of the need to be culturally sensitive to the needs of IP students as they may have certain beliefs and traditions unique only to them that affect their learning behaviour(s).

Outputs of previous researches and immersions on the IPs communities across Luzon, namely: Aetas of Zambales, Bugkalots of Aurora, Nueva Vizcaya, Quirino and Nueva Ecija; Cordilleras of Benguet, Apayao, Kalinga, Ifugao, Mountain Province and Abra; Bagos of Ilocos Sur and La Union; Ibanags of Cagayan and Isabela; Mangyans of Mindoro Island and Tagbanuas of Palawan were presented. Do’s and Don’t’s in covering these communities whether in the purview of journalistic exercise or educational accounts were thoroughly discussed in groups participated by IP leaders themselves.

With this training, journalistic efforts and other related activities are envisioned to be carried out with utmost consideration to the manual that is up to be published so that every stakeholder will be aware of strengths and limitations of relating to others based on personal and social place in society.

Issues and concerns relating to the social and power aspects of cultural differences based on race, religion, ethnicity, nationality, gender orientation, different ability, economic resources or position will then be properly taken into account.

The training was also made possible with the support and participation of the Philippine Information Agency (PIA)-CAR and Philippine Press Institute (PPI).|#BALIKAS_News

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